Tuesday, October 26, 2010

testing the new Focus

As has been done recently to communicate and organize their recent actions to customers, Ford is organizing the registration of Internet users through a Facebook page created for the new Focus. The difference is that this action of invitation to a test of the new compact is being made globally at the same time under the name of Global Focus Test Drive . Ford engineers expect to receive relevant information from the public prints.

The international test drive the new Ford Focus will be held in early 2011 in southern Europe (location to be confirmed during the next month.) The driving exercises are designed so that participants have a first contact between the racks with the new Ford Focus that will allow them to enjoy the driving dynamics and adventure . Drivers will document and share their experiences.

All who are interested in participating, please send a video to the aforementioned page whose link you can find after the jump. It must explain the reasons that they consider to be chosen to take part in this first global test of the Ford Focus. The application process invites selected “start more than a car,” providing the opportunity to spend the equivalent of $ 10,000 to a charity project.

Details of the Ford Focus Test Drive Global can be found under the tab “Global Drive” in the profile of Focus on Facebook. In total, 100 participants were selected from around the world, traveling to Europe to take part in the first external test drive the new Ford Focus . Participants in the program are selected from a number of criteria which include the creativity of the content, how active is your network of contacts and the number of votes they receive.


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